Hanoi to organize 2nd OCOP livestream sale festival
The event will be broadcast live from 9am to 12pm on July 10, on two channels of OCOP Live and VTC Now.
The Hanoi OCOP-labeled specialty festival will take place on July 10 with an aim to promote sales through live streaming under Hanoi’s “Vietnamese people prioritize using Vietnamese goods” campaign.
|An overview of the first OCOP Livestream Festival. Photo: hanoi.gov.vn|
This is the second online event held in Hanoi this year, which is considered a helpful channel in the context of stagnant sales due to the pandemic complicated developments.
While the production of farm produces and sales are experiencing stagnation and even at the risk of being disrupted, e-commerce has been seen as a way out.
The event is among the efforts to carry out the "dual goal” of both preventing and controlling the pandemic safely, as well as enhancing economic development and ensuring social security. It is also aimed at promoting the “Vietnamese people to priority using Vietnamese goods” campaign in the new stage, and accelerating digital transformation in the agricultural sector to increase added value associated with sustainable development.
Nguyen Van Chi, Permanent Deputy Chief of the Hanoi Office of New Rural Development Program Coordination, Head of the festival's Organizing Committee, said Hanoi is one of the spearheads joining different actors in the production chain to promote trade of agricultural products, OCOP products and regional specialties.
“The development of an online distribution channel of agricultural products, as well as the application of digital transformation technology in production and trade will bring more opportunities to producers and customers. We will engage consumers through live streaming on social networks and e-commerce channels,” Chi said.
The event will be broadcast live from 9am to 12pm on July 10, at two channels of OCOP Live and VTC Now.
The first OCOP Livestream Festival was held on June 6.
- Hanoi promotes AI in agricultural production
- Hanoi promotes high-quality organic farming models
- Hanoi develops high-value fruit plantations
- Vietnam's rice prices remain highest in world market
- Hanoi craftsmen's lives improved with modern materials and techniques
- Hanoi promotes public-private partnership to boost livestock production
- Hanoi classifies over 500 OCOP products
- Hanoi’s agricultural sector move toward green production
- Fisheries – Productive cooperation between Vietnam and Norway
- Hanoi to expand hi-tech farming models
Economic – science cooperation key pillar in Vietnam-US relations: Party chief
There cannot be another genocide: Ambassadors
Vietnam's GDP growth expands by 3.32% in Q1
Vietnam considers issuing e-visas to citizens of all countries and territories
Business executives to face disciplinary action for failure to stop smuggling activities
Travel enthusiasts flock to Hanoi Tourism Festival 2023
Effective public investment as a top political mission: PM
Hanoi named among Vietnam's most beautiful places
Hanoi among cities with most trees in the world