Vietnam launches nationwide campaign to promote online safety and scam prevention
The campaign aims to raise public awareness of online safety, encouraging people to verify information, stay vigilant and protect themselves and others in the digital environment.
THE HANOI TIMES — A communication campaign began today (October 14) to raise public awareness about online safety, encouraging people to verify information, stay alert and protect themselves in the digital space.
The program, titled “Online Scam Prevention 2025 – Slow but Sure”, was launched by the Ministry of Public Security’s Department of Cybersecurity and High-Tech Crime Prevention (A05), the National Cybersecurity Association, TikTok Vietnam and VCCorp.
Delegates press the button to officially launch the “Slow but Sure” campaign. Photo: Organizing Committee.
Its main message, “Slow for Certainty and Safety”, urges people to take time to check information, prevent risks and protect the online community. The campaign will run nationwide until December 2025 with communication, education and community activities.
TikTok Vietnam will send safety alerts, messages and instructional emails to millions of users while displaying real-time warnings when users search for scam-related keywords. The platform will also work with experts to create educational content on identifying and handling suspicious activities.
Workshops and seminars, both online and in person, will update participants on new trends, share recognition skills and introduce tools to deal with online scams. Three short videos with a youthful and friendly style will target young users who frequently interact on digital platforms.
The campaign features two hashtag challenges, #ChamMaChac (Slow but Sure) and #LuaDaoTrucTuyen (Online Scam), encouraging users to share experiences and tips on scam prevention and online safety.
Colonel Ha Van Bac, Deputy Director of A05, praised online platforms and tech companies such as TikTok and Google for their efforts to raise public awareness and prevent scams.
He said that these companies have sent cybersecurity messages to tens of millions of users, showing their active participation.
“Combating online scams is the shared responsibility of everyone in the digital society,” Colonel Bac added.
The National Cybersecurity Association reported that online scams caused financial losses of nearly VND19 trillion (around US$720 million) in 2024.
With the rise of artificial intelligence and deepfake technology, scams have become more sophisticated, leading to serious financial and trust-related harm.
Senior Lieutenant Colonel Nguyen Dinh Do Thi, Deputy Head of the Cybersecurity Information Division under A05, said that offenders often stay anonymous, use fake identities and exploit legal loopholes across countries to evade prosecution.
He called for faster and more flexible data-sharing mechanisms to counter increasingly complex cybercrime tactics.
Lieutenant Colonel Vu Trong Nghia, Deputy Head of Division 5 of A05, said that users must improve their awareness since it is the most important factor in preventing online scams.
He noted that Vietnamese users spend more than six hours a day online and can easily fall victim to scams without verification skills.
A05 has issued a Handbook on Cybercrime Prevention and is working with major digital platforms and international partners to strengthen online safety and awareness, Nghia added.
The campaign features two hashtag challenges, #ChamMaChac (Slow but Sure) and #LuaDaoTrucTuyen (Online Scam), encouraging users to share experiences and tips on scam prevention and online safety. Photo: The Hanoi Times
Colonel Hoang Ngoc Bach, Head of Division 4 of A05, warned about investment scams that impersonate major companies and promise unrealistically high returns.
He advised investors to verify company information, avoid unrealistic profit commitments and consult experts or authorities before transferring money.
TikTok Vietnam’s General Director Nguyen Lam Thanh said that community safety remains the company’s top priority.
“We use technology to help users recognize risks and respond quickly,” he said.
According to Thanh, TikTok removed more than 420,000 scam-related videos last year, 97% of which were deleted before gaining any views.
“The platform will continue to expand safety alerts and share security information with users,” he said.
Mai Huong Giang, Deputy Director of the Department of Press under the Ministry of Culture, Sports and Tourism, said the media plays a crucial role in raising awareness.
“Media agencies must stay proactive, helping citizens understand risks and develop the skills to protect themselves online,” she said.
