Vietnam Shines: iContent 2025 program to boost national digital content industry
Vietnam iContent 2025 aims to foster a safe, healthy and engaging online environment for Vietnamese users.
THE HANOI TIMES — Vietnam iContent 2025 will be organized with the theme “Vietnam Shines”, aiming to promote national pride through digital content initiatives.
Le Quang Tu Do, Director of the Authority of Broadcasting and Electronic Information under the Ministry of Culture, Sports and Tourism, made the statement at the program’s launch on September 10.
"Following the success of its inaugural edition in 2024, Vietnam iContent 2025 continues to drive the growth of the country’s digital content creation industry, reflecting our confident step into a new era of national development," he said.
Le Quang Tu Do, Director of the Authority of Broadcasting and Electronic Information under the Ministry of Culture, Sports and Tourism, speaks at the launch of the Vietnam iContent 2025. Photo: Lao Dong Newspaper
He stressed that the “Vietnam Shines” was adopted to encourage impactful campaigns that extend beyond key opinion leaders and become community-driven initiatives promoting Vietnam’s image internationally.
Running from September to late November, the program will culminate in the Vietnam Digital Content Creativity Festival, which will recognize outstanding individuals and organizations producing digital content across platforms in the country.
The festival will also host workshops and forums where businesses and top content creators can exchange ideas, explore emerging trends, and develop strategies for the sustainable growth of Vietnam’s digital content industry.
An online talk show “Insight Out”, slated between September and October, will bring together advertising agencies, multi-channel network providers, and content creators to discuss strategic thinking, social impact, and the responsibilities of content creation.
Quang shared that a highlight of the Vietnam iContent 2025 series is Meta’s Creator Camp, offering a collaborative space for hundreds of content creators during interactive sessions in mid-September.
An exhibition area will also provide interactive experiences and networking opportunities for attendees. Besides, a livestreamed fundraising sales session will be held to support community programs and projects.
