Vietnamese products win consumer trust
Vietnamese products are currently gaining a firm foothold in the domestic market thanks to their improved quality, high competitiveness and reasonable prices, a conference heard in Hanoi on February 18.
A report of the Central Steering Board for the campaign “Vietnamese people use Vietnamese products” showed many Vietnamese products are now favourites with local people, but a small segment of the population still express their preference for imports.
To further popularize the Politburo-launched campaign which enters its fifth year in 2014, the board suggested further improving product quality, enhancing communications, promoting the Vietnamese brand, strengthening State management, and supporting businesses in production expansion.
Delegates at the conference affirmed accelerating the campaign is one of solutions for removing economic difficulties and capitalizing on the ASEAN Free Trade Area (AFTA) in 2015 and the Trans-Pacific Partnership (TPP) Agreement due to be signed in late 2014.
Addressing the event, Nguyen Thien Nhan, President of the Vietnam Fatherland Front (VFF) Central Committee, and head of the central steering board, affirmed through the campaign, Vietnamese consumer trust in locally-made products has increased considerably over the years.
He proposed ministries, agencies and localities encourage their officials and staff to buy Vietnamese products, draw up communications plans for consumers living inside and outside the country, and consider honouring exemplary campaign contributors.
He also proposed incentives for businesses to produce highly competitive and quality products.
