Binh Ngo Spring Festival 2026 highlights value of Vietnamese goods
The festival is designed around six main thematic spaces, ensuring a balanced blend of traditional and modern elements, to offer a diverse array of vibrant cultural activities in the lead-up to Vietnam's largest spring festival.
THE HANOI TIMES — The Binh Ngo Spring Festival 2026, a large-scale cultural, trade and tourism event, is underway in Hanoi's Tu Liem Ward to promote Vietnam's outstanding and One Commune One Product (OCOP) products, while boosting supply-demand linkages and domestic consumption.
Covering around 20,000 square meters, the festival is elaborately designed, vividly recreating the traditional Tet atmosphere of Hanoi and other regions across the country, as well as harmoniously combining cultural, tourism, experiential and commercial activities.
Ethnic minority people from the northern province of Tuyen Quang introduce tea products at the Binh Ngo Spring Festival 2026. Photos: Hoai Nam/The Hanoi Times
The program attracted over 100 businesses, cooperatives and production facilities from many provinces and cities nationwide, bringing a rich supply of goods to serve the Tet market.
The festival featured several themed spaces. A highlight was the exhibition of typical and OCOP products from Hanoi, including Tet foods and beverages, allowing consumers and distributors to access 3-5 star OCOP items and traditional craft village products.
Another space showcased specialties from across the country, such as Tuyen Quang bamboo shoots, Cao Bang vermicelli, Dien Bien smoked buffalo meat, Tu Le sticky rice and Ha Giang Shan Tuyet tea, promoting cultural exchange and trade links between Hanoi and other provinces.
Visitors could also experience traditional Tet customs in a hands-on area, reinforcing national identity, while a culinary zone introduced Hanoi’s and other localities’ specialties to meet Tet food exploration.
A flower and ornamental display offered sightseeing, shopping and enjoyment, reflecting the spirit of spring. The festival also highlighted Hanoi’s tourism and cultural sites, using decorative models and mini settings as check-in points to showcase the capital to local and international visitors.
A Hanoi business introduces Ba Vi milk products to consumers at the Binh Ngo Spring Festival 2026.
In his opening speech, Nguyen Manh Quyen, Vice Chairman of the Hanoi People's Committee, said that this year's festival is designed with a harmonious blend of traditional and modern elements, cultural experiences and trade promotion activities to stimulate consumer demand.
It is also a vibrant cultural space where the essence of spring from various regions converges, including the dazzling colors of the Northwest villages to the golden apricot blossoms of the South, creating a rich, colorful and lively Vietnamese Tet tapestry, Quyen noted.
It is therefore expected to enable the younger generation and international visitors to gain a deeper understanding and appreciation of Vietnamese cultural values in the context of modern flow, the official added.
A variety of engaging activities are also available to immerse visitors in the Tet atmosphere, including making banh chung (glutinous rice cakes), asking for calligraphy letters, crafting modern Tet decorations, exploring Tet stories through an interactive multimedia display and receiving lucky money via QR codes, among others.
"Hanoi hopes that via the Spring Festival 2026, residents and tourists will have access to quality products with clear origins, typical specialties of the capital and other regions of the country," said Quyen.
The event is expected to create a joyful and upbeat atmosphere in the early days of the new year and to promote the image of a capital rich in identity and dynamism, while boosting tourism and cultural exchange," he added.
The festival welcomes visitors till February 14.
