The event features various cultural activities, pavilions of international companies and embassies brought cultural diversity to the event.
THE HANOI TIMES — Dozens of international firms gathered at VITM Hanoi 2025, themed "Developing Green Destinations, Raising the Level of Vietnam Tourism," which runs until April 13 at the ICE International Exhibition Center, 91 Tran Hung Dao Street, Hanoi.
With various cultural activities, pavilions of international companies and embassies brought cultural diversity to the event.
At South Korean booth, visitors can try on the traditional hanbok costume and take photos with Korean mascots. Photos: Ngo Minh/The Hanoi Times
Visitors gather at the Taiwan (China) booth to learn about the beautiful island.
Taking a photo of a handmade key ring - a free gift at the Taiwan (China) Tourism Booth. Photo: Ngo Minh/The Hanoi Times
Tseng Cheng Chien, an experienced tofu pudding maker from Taiwan, said he's happy to participate in VITM Hanoi and have a chance to introduce visitors to Taiwan's famous snack. Photo: Ngo Minh/The Hanoi Times
Young people wear traditional Vietnamese and Bhutanese costumes to highlight cultural exchange at VITM Hanoi.
Visitors learn about Japan at the Japan National Tourism Organization booth.
Traditional dance performed at the Indian tourism booth. Photo: Courtesy of the Embassy of India
Visitors take photos at the Indian booth.
An exhibitor displays an Indian map.
A corner of Nicaragua. Ambassador of Nicaragua to Vietnam Mario Jose Armengol Campos said that the participation of the Nicaraguan delegation in VITM Hanoi 2025 is the first step in laying the foundation for tourism cooperation between the two countries.
The Vietnam International Travel Mart (VITM) 2025 is set to be a remarkable event, offering a great opportunity to spotlight Hanoi’s vibrant tourism and its rich cultural heritage.
As Lunar New Year approaches, Hanoi authorities and fire experts are urging residents to tighten fire safety measures amid increased incense burning, votive paper offerings and heavier electricity use.
As the Lunar New Year of the Horse 2026 arrives, Hanoi glows with flags and flowers and steps into the new year with renewed confidence. Drawing on its heroic legacy and thousand-year cultural heritage, the capital aims to spearhead national development, advance innovation under the 14th National Party Congress Resolution and pioneer new growth models for a prosperous and modern future.
Below is an article by Politburo member and Hanoi Party Secretary Nguyen Duy Ngoc outlining the capital’s key priorities for 2026.
This spring, The Hanoi Train’s “Bringing Spring Home” transforms a rail trip from Hanoi to Bac Ninh into a rich cultural journey, where travelers savor traditional Tet flavors, enjoy live folk performances and explore historic Ly Dynasty landmarks in a slow and immersive experience.
On the occasion of the Lunar New Year of the Horse 2026, Politburo member and Hanoi Party Secretary Nguyen Duy Ngoc sent greetings to officials, residents and soldiers of the capital, as well as Hanoians across the country and abroad.
Below is the full text of his New Year letter:
At exactly midnight on the first day of the 2026 Lunar New Year, vibrant fireworks lit up the capital’s sky, drawing cheers and applause from crowds who welcomed the moment with joyful excitement and heartfelt wishes for a prosperous year ahead.
Praying for national peace and stability, the delegation voiced confidence that the country will enter a new era of development marked by stronger achievements, prosperity and greater well-being.
The mettle, intellect and stature of a cultured and heroic Hanoi will remain a steady anchor as the capital writes new pages in the country’s next stage of development.