The event features various cultural activities, pavilions of international companies and embassies brought cultural diversity to the event.
THE HANOI TIMES — Dozens of international firms gathered at VITM Hanoi 2025, themed "Developing Green Destinations, Raising the Level of Vietnam Tourism," which runs until April 13 at the ICE International Exhibition Center, 91 Tran Hung Dao Street, Hanoi.
With various cultural activities, pavilions of international companies and embassies brought cultural diversity to the event.
At South Korean booth, visitors can try on the traditional hanbok costume and take photos with Korean mascots. Photos: Ngo Minh/The Hanoi Times
Visitors gather at the Taiwan (China) booth to learn about the beautiful island.
Taking a photo of a handmade key ring - a free gift at the Taiwan (China) Tourism Booth. Photo: Ngo Minh/The Hanoi Times
Tseng Cheng Chien, an experienced tofu pudding maker from Taiwan, said he's happy to participate in VITM Hanoi and have a chance to introduce visitors to Taiwan's famous snack. Photo: Ngo Minh/The Hanoi Times
Young people wear traditional Vietnamese and Bhutanese costumes to highlight cultural exchange at VITM Hanoi.
Visitors learn about Japan at the Japan National Tourism Organization booth.
Traditional dance performed at the Indian tourism booth. Photo: Courtesy of the Embassy of India
Visitors take photos at the Indian booth.
An exhibitor displays an Indian map.
A corner of Nicaragua. Ambassador of Nicaragua to Vietnam Mario Jose Armengol Campos said that the participation of the Nicaraguan delegation in VITM Hanoi 2025 is the first step in laying the foundation for tourism cooperation between the two countries.
The Vietnam International Travel Mart (VITM) 2025 is set to be a remarkable event, offering a great opportunity to spotlight Hanoi’s vibrant tourism and its rich cultural heritage.
This week, we spotlight Hanoi’s push toward science-led growth, deeper international cooperation, smarter urban planning and digital transformation, alongside vibrant cultural, trade and community events shaping the capital’s long-term vision and everyday life, from policy pledges to Tet celebrations and investment trends.
The 2026 Huong Pagoda Festival is adopting digital management tools to ease congestion, improve visitor experience and strengthen environmental protection as authorities push for a greener, more sustainable pilgrimage season.
The Vietnamese Tet Space 2026 opens at Thong Nhat Park, offering traditional culture, regional specialties, OCOP products and immersive Tet experiences for Hanoi residents and visitors.
The event aims to enhance shopping experiences of locals during Vietnam's biggest traditional holiday while stimulating domestic consumption, expanding markets and promoting Vietnamese brands.
China has expressed readiness to support Hanoi in urban planning and sustainable development as the Vietnamese capital accelerates efforts to become a greener, more livable global city.