Vietnam’s Sunhouse expands international market share
Sunhouse's production, export, and international cooperation capacity is proven through its experience working with dozens of global partners, including Amazon, Alibaba, Coppel, Newsan, and Tospo.
THE HANOI TIMES — Sunhouse Group., JSC, a Vietnamese household appliances, has taken a bold move to expand international market share.
At 2025 Canton Fair, the largest trade and import-export fair in Asia, Sunhouse's exhibition booth welcomed thousands of international business visitors, importers, and wholesalers, joining tens of thousands of enterprises from more than 16 prominent industries.
The Canton Fair, with a long history in Asia, is the destination for businesses wishing to establish global partnerships and promote business cooperation. Notable attendees include Walmart (USA), Target (USA), Carrefour (France), Tesco, and Metro (Germany), among others.
Sunhouse’s booth at Canton Fair 2025. Photo courtesy of Sunhouse Group., JSC.
Making its products available worldwide, Sunhouse Group reflects its aspiration to showcase Vietnamese businesses' capacities on the regional stage. Sunhouse's international-standard household appliances have been displayed at the largest exhibition space in Asia. The company affirms its readiness to cooperate with foreign partners based on international quality standards and a high-tech factory system.
According to Le Tung, Strategy Director of Sunhouse Group., JSC, after developing a modern factory ecosystem in accordance with international quality standards, Sunhouse has gained trust among major partners worldwide.
"In the future, Sunhouse continues being a reliable original equipment manufacturer (OEM) with products that meet international standards and apply modern technology in research and production. This will help prove that Vietnam is not just a cheap factory but also a global strategic manufacturing center and a reliable OEM partner," Tung said.
Large volume exported
Being one of the leading firms in the Vietnamese household appliance industry, Sunhouse exports its products to more than 20 countries, including demanding markets such as the US, Canada, Mexico, Japan, and South Korea, demonstrating its commitment to international quality standards and market trends.
Sunhouse’s 100,000-square meter factory is located in Hanoi’s outlying district of Quoc Oai. Photo courtesy of Sunhouse Group., JSC
Sunhouse's experience in exporting and international cooperation over the years has enabled the company to set a goal of achieving an export value of VND3 trillion (US$115 million) this year in addition to expanding its market and establishing strategic partnerships on a global scale.
For further expansion, the firm plans to increase investment in research and development (R&D), one of Sunhouse Group's three pillars along with product lines that promote health, durability, and convenience.
Ten factories spanning 100,000 square meters and applying modern automation and robotic technologies enable Sunhouse to produce over 80 million products per year. More than 13 million Sunhouse products are exported annually. Key products include non-stick pans, fryers, and LED lights, which are in demand in markets such as the US, Japan, Indonesia, Mexico, South Korea, and Malaysia.
Technology is the core strategy that serves the group's globalization goals. Notable examples include the automatic painting line, the stainless steel pot bottom welding line that uses impact bonding technology, and the full induction pressing technology that optimizes heat conduction in products.
Especially, the Sunhouse Technologies factory is built to meet the standards of tier-one suppliers for major electronics corporations, such as LG and Samsung. It has a capacity of two million parts per month and specializes in electronic circuits. This factory demonstrates Sunhouse's commitment to investing in technology and to create an international standard product ecosystem.
