Vietnam to host first-ever national KOL summit 2025
The conference is an opportunity to connect Key Opinion Leaders (KOLs) with stakeholders, promoting positive influence, responsibility and sustainable values.
THE HANOI TIMES — The “KOL in the Era of National Rise” Conference will take place in Hanoi on August 18, gathering over 200 influential KOLs from all 34 provinces and cities across Vietnam.
The event will feature many famous and highly influential figures.
This marks Vietnam’s first national-level event dedicated to connecting the KOL community with government agencies, businesses and digital platforms, aiming at enhancing their role in building and advancing the country in the digital era.
This open forum offers KOLs the opportunity to share their professional journeys and engage directly with leaders, businesses and platforms to explore solutions for enhancing positive influence and social responsibility.
Notable participants include People’s Artist Xuan Bac, singer Tung Duong, rapper Den Vau, Miss Bao Ngoc, along with content creators such as MC Khanh Vy, Huy NL, and Meichan.
In addition, platforms like TikTok and Meta, as well as major enterprises such as SHB (Saigon-Hanoi Commercial Joint Stock Bank) and MB (Military Commercial Joint Stock Bank), will participate as speakers.
The event will highlight the launch of the “Digital Trust Alliance,” which unites KOLs, businesses, media agencies, and platforms to advance transparency, professionalism, and standards in the online environment.
It will also introduce the “Trusted Influencer” program designed to establish ethical standards, evaluate the credibility and responsibility of KOLs and KOCs (Key Opinion Consumers), assist businesses in choosing suitable communication partners, and protect consumers.
