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Autumn Fair 2025 opens in Hanoi, spotlighting Vietnam’s identity and ingenuity

The fair is a national-level economic and cultural event of international stature, serving as a platform that connects trade, investment, tourism, culture and innovation.

THE HANOI TIMES — The first Autumn Fair 2025 officially opened at the Vietnam Exposition Center (VEC) in Hanoi on October 25 evening, showcasing exemplary Vietnamese products and brands that reflect the nation’s identity and intelligence.

Prime Minister Pham Minh Chinh and other delegates join the opening ceremony of the first Autumn Fair 2025 in Hanoi. Photos: Duy Minh - Thanh Hai/The Hanoi Times

Speaking at the event, Prime Minister Pham Minh Chinh said that the fair helps promote the “Vietnamese people prioritize Vietnamese goods” movement, foster trade and investment cooperation and international integration, contributing to efforts towards an over 8% growth target for 2025 and double-digit rates for the following years.

"Despite short preparation time and heavy workload, the Autumn Fair 2025 achieves the six bests in terms of scale, space, products, quality, engaging activities and incentives," said Chinh.

He said that the fair is a vivid manifestation of Vietnam’s integration mindset, connecting local and international resources to expand cooperation, enhance commerce, and invite visitors to experience the country’s high-quality products and rich cuisine.

Prime Minister Pham Minh Chinh speaks at the opening ceremony of the first Autumn Fair 2025.

The Government leader went on to say that the event will serve as a bridge for Vietnamese businesses to exchange global experience and embrace technological innovation, especially in the green circular economy, contributing to the goals for a peaceful, prosperous and happy Vietnam.

This fair's success will pave the way for an annual four-season fair series and the International Autumn Fair; therefore, PM Chinh urged localities to actively promote signature products, especially One Commune One Product (OCOP) items.

He also encouraged ministries to organize investment, trade and tourism promotion programs to boost the Vietnamese brand globally.

The Autumn Fair 2025 follows the success of the exhibition of Vietnam's national achievements themed “80-year Journey of Independence - Freedom - Happiness”, which fostered national pride and self-reliance on the occasion of the National Day (September 2).

With a grand scale, diverse content and the most modern format ever, the event will be an opportunity to showcase Vietnam’s achievements over four decades of "Doi moi" (renewal), reflecting the country’s remarkable progress, stressed the prime minister.

Prime Minister Pham Minh Chinh and senior officials, including Chairman of Hanoi People's Committee Tran Sy Thanh (first left) attend the first Autumn Fair 2025.

Running until November 4 under the theme “Connecting people with production and business”, the Autumn Fair 2025 covers an area of over 130,000 square meters, features five thematic zones with 3,000 standard booths and around 10,000 products for display and trade, according to the fair’s steering committee.

It gathers over 2,500 Vietnamese and international organizations and enterprises, partners and friends to introduce their products, engage in networking activities and explore investment opportunities.

The event is likely to welcome an average of 500,000 visitors per day, underscoring its wide appeal and regional significance, helping position Vietnam as an attractive destination for international visitors, traders and investors.

The fair is also expected to include contract signing and networking activities between producers and distributors, as well as between exporters and international importers.

The steering committee believes that the Autumn Fair 2025 will become a prestigious rendezvous and a top choice for investors and trade partners from across the region and the world.

A special art performance opens the Autumn Fair 2025.

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